① Bronze Loerie Award [Student Awards Film, Television, Cinema & Internet Commercials category]
② Copywriting, Art Direction, and Motion Graphics
③ VEGA, Cape Town
④ 2024
The South African youth loves waiting for things; whether that is for a garage pie, some random German Hinge match, or a queue outside some sad excuse of a club.
The insight is rooted in the fact that the younglings of South Africa feel like standing at the voting station is tiring and time-consuming, yet would happily stand outside a club, bar, pop-up sale, and even a bathroom stall. By focusing on the irony and hypocrisy of this behaviour, I aimed to tackle the objective of convincing the Gen Z to show up and wait at the voting polls through relatable and humourous moments.
This is a completely solo effort where I played copywriter, director, and animator: the execution focused on a radio commercial, online videos, digital ads, and out-of-home tactical posters.