① Bookmarks Shortlist
② Copywriting, Art Direction, Motion Graphics, and Information Design
③ VEGA, Cape Town
④ 2024
As sustainable thrifiting can be, we all have that one sweater in our closet that we found in a bin that we swore was giving Miu Miu FW03. In reality, many of our clothes (even those we bought second-hand) often end up relocating to the same landfills. In an effort to stop overconsumption, second-hand or not, an information design website was design to educate the audience on their purchasing habits.
This concept is a play on words with the one of the most famous fashion events in the world - The Met Gala. It is a ‘lookbook’ of how thrifting can be destructive, if the shopper continues to shop irresponsibly. Because it is a play-on-words of The Met Gala, the selected brand that hosts ‘The Regret Gala’ is Vogue, one of the biggest fashion magazines and outlet. Through an information design project that is housed on a website. UI/UX design is used to make the educative journey memorable, fun, interactive, visually pleasing.