① Loerie Award Shortlist [Film - TV & Cinema Commercials category]
② Art Direction
③ DUKE Advertising, Cape Town
④ 2025
To highlight Pick n Pay’s sponsorship of Lamb Champs on KykNet, our big idea was “Lamb so good it speaks for itself”. The work leaned into the richness of Afrikaans language and culture. Paired with classic South African humour, I worked alongside my creative team at Duke on the conceptualisation, scripting, execution, and storyboarding of this project. The creative approach was designed to connect with the show's audience while naturally showcasing the quality of Pick n Pay's lamb products, as well as honouring the sponsorship for Lamb Champs.